The quickly changing digital environment makes it essential for small to medium-sized business owners to ensure that queries made in natural language can easily find their way to the businesses' websites. This guide is meant to help them do just that. The strategies discussed here aim to make content so optimized that there are, in essence, no vaults resisting entry to the business's digital presence. In today's fast-paced world, the "talking" content will win the voice search race.
Voice searches use more natural, conversational language compared to text. Questions are prefaced with who, what, when, where, why, and how. Go after long-tail keywords that usually perform better for voice searches.
Form your content in a way that allows you to easily answer the most probable questions related to your business, products, and services. Use structured data to make it easy for search engines to pull your answers and return them as voice search results.
- Use short, clear sentences.
- Remove idiomatic expressions.
- Be direct. Avoid unnecessary prefaces and openings.
Real-world illustrations and perspectives on execution
Think about you're talking with a friend who lives in another country about your favorite recipe for homemade ice cream. That's the voice you want to strike for voice search: casual, relatable, and oh so specific. The better you align your content with the way people naturally speak, the better you're going to do with AI-driven technologies.
Consider long-tail keywords as the phrases someone could use when posing an inquiry out loud. For example, don't just optimize for "content marketing"; optimize instead for the phrase, "how do I structure content for chatbots?" This makes your content much more likely to surface in conversation-driven queries.
Be Direct and Simple
AI chatbots flourish on clear, precise information. When creating your content, make sure it is direct and to the point. A chatbot has no time for long-winded passages. Use bullet points or numbered lists whenever you can to ensure that your content is easily readable and that it retains the attention of your audience.
Think Scenario-Based Answers
Often, AI chatbots are at their best when they are given scenario-based prompts. When you give them this type of instruction, they function well. Scenario-based prompts engage the audience more. This is because they are more relatable and relevant to the audience's concerns. But engagement, in and of itself, is a pretty shallow goal.
And yet, this shallow goal leads us to a somewhat deep goal AI interprets our content much better when we present it with this type of engagement. AI is much better at retaining information when it has hooks to remember that information by.
Keep in mind that your content is meant for humans, not just for robots. Make sure that your guides, FAQs, and blog articles provide real value. They should answer questions completely and those answers should be laced with unique insights that make your brand stand apart from the competition.
Persuade your audience to connect with your content. When a question concludes a piece, it serves to invite the audience to return and interact with the content in a way that can help establish a community around it. Doing this also tends to help improve the brand's credibility.
Making your content visible to voice search and AI chatbots doesn't have to be a big deal. By adorning the words of your audience, integrating keywords that converse, and being specific and engaging with your content, you can make your brand more easily found in today's tech-driven market. For a more specialized touch, you can contact us at Novalution.ai for help with becoming a digital star.
